Wricha Johari is co-founder of World Around You (WAY) & programme director of an organisation called WAY- Everything Connects (EC). WAY - EC primarily intends to reinforce the importance of environmental manners among individuals, organizations and society and also aims to strengthen the role of developmental communication in the field of environment education and awareness. 

She specialises in Behaviourial Change Communication. Wricha has designed a three year long behavioural change communication programme for school children, which inculcates environmental manners through effective communication tools. India, as a country, has very strong social & education system, where social, religious, cultural, civic manners are embibed in children right from early age. However, Environmental Manners gets missed out at both school & home. 

We are not taught how to utilise our natural resources, how to maintain a healthy environment, how to adapt measures for sustainable lifestyle, etc.She thinks lack Environmental Manners leads to less ecosensitive society, adding to existing environmental issues. 

For her contribution in this field she has been selected as Global Shaper by the World Economic Forum in 2012 and has received 5th Udgam Women's Achiever's Award in 2014. 

She also has co-headed a waste up-cycling project called PenPals, where first time in the world, utility products by waste plastic pens are made.This project has won the first Gandhi Change Award and now its LIVE for crowd funding @ https://www.wishberry.in/campaign/the-yellow-chair/. 

She has also initiated the biggest community dedicated festival on environment in Ahmedabad called Ahmedabad WED Fest (AWF) to provide a common & dynamic platform for students, youth, women, artists, entrepreneurs, professionals, general community, Government Depts., corporate, and NGOs to come together & actively contribute in addressing local environmental issues. Visit www.wayworld.in.