More about Wrich Johari
Wricha Johari is co-founder of World Around You (WAY) & programme director of an organisation called WAY- Everything Connects (EC). WAY - EC primarily intends to reinforce the importance of environmental manners among individuals, organizations and society and also aims to strengthen the role of developmental communication in the field of environment education and awareness.
She specialises in Behaviourial Change Communication. Wricha has designed a three year long behavioural change communication programme for school children, which inculcates environmental manners through effective communication tools. India, as a country, has very strong social & education system, where social, religious, cultural, civic manners are embibed in children right from early age. However, Environmental Manners gets missed out at both school & home.
We are not taught how to utilise our natural resources, how to maintain a healthy environment, how to adapt measures for sustainable lifestyle, etc.She thinks lack Environmental Manners leads to less ecosensitive society, adding to existing environmental issues.
For her contribution in this field she has been selected as Global Shaper by the World Economic Forum in 2012 and has received 5th Udgam Women's Achiever's Award in 2014.
She also has co-headed a waste up-cycling project called PenPals, where first time in the world, utility products by waste plastic pens are made.This project has won the first Gandhi Change Award and now its LIVE for crowd funding @ https://www.wishberry.in/campaign/the-yellow-chair/.
She has also initiated the biggest community dedicated festival on environment in Ahmedabad called Ahmedabad WED Fest (AWF) to provide a common & dynamic platform for students, youth, women, artists, entrepreneurs, professionals, general community, Government Depts., corporate, and NGOs to come together & actively contribute in addressing local environmental issues. Visit www.wayworld.in.
She specialises in Behaviourial Change Communication. Wricha has designed a three year long behavioural change communication programme for school children, which inculcates environmental manners through effective communication tools. India, as a country, has very strong social & education system, where social, religious, cultural, civic manners are embibed in children right from early age. However, Environmental Manners gets missed out at both school & home.
We are not taught how to utilise our natural resources, how to maintain a healthy environment, how to adapt measures for sustainable lifestyle, etc.She thinks lack Environmental Manners leads to less ecosensitive society, adding to existing environmental issues.
For her contribution in this field she has been selected as Global Shaper by the World Economic Forum in 2012 and has received 5th Udgam Women's Achiever's Award in 2014.
She also has co-headed a waste up-cycling project called PenPals, where first time in the world, utility products by waste plastic pens are made.This project has won the first Gandhi Change Award and now its LIVE for crowd funding @ https://www.wishberry.in/campaign/the-yellow-chair/.
She has also initiated the biggest community dedicated festival on environment in Ahmedabad called Ahmedabad WED Fest (AWF) to provide a common & dynamic platform for students, youth, women, artists, entrepreneurs, professionals, general community, Government Depts., corporate, and NGOs to come together & actively contribute in addressing local environmental issues. Visit www.wayworld.in.
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The eChai Effect - In Their Words
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
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