How do I find a defensible niche in a market full of big incumbents?
Find the customers the giants ignore or serve badly, too small, too specific, too weird for them to bother. Your edge is caring about a segment they can't be bothered to focus on; own that underserved slice completely before they notice.
Go deeper
2 resources, 1 link-checked.
🎧 Podcast
✓ Link checkedFreeIntermediate
The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the framework without reading the whole book. Lenny's is a trusted operator source.
The definitive book on picking a beachhead niche and using the bowling-alley strategy to go from early adopters to mainstream. Essential reading on why focus wins.
