How do I know when I've won my niche and it's time to expand?
The short answer
You've won when you're the obvious default in that segment, customers refer you unprompted, your name comes up first, and growth within it is slowing because you've saturated it. Then move to the nearest adjacent pin, reusing your references, not a random new market.
Go deeper, your way
2 hand-picked resources, 1 link-checked. Pick how you want to dig in.
🎧 Podcast
✓ Link checkedFreeIntermediate
Why we picked it
The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the framework without reading the whole book. Lenny's is a trusted operator source.
Why we picked it
A focused write-up of the bowling-pin / beachhead expansion strategy with real segmentation examples, useful for founders deciding which pin to knock over next.
