How do I know when I've won my niche and it's time to expand?
You've won when you're the obvious default in that segment, customers refer you unprompted, your name comes up first, and growth within it is slowing because you've saturated it. Then move to the nearest adjacent pin, reusing your references, not a random new market.
Go deeper
2 resources, 1 link-checked.
🎧 Podcast
✓ Link checkedFreeIntermediate
The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the framework without reading the whole book. Lenny's is a trusted operator source.
A focused write-up of the bowling-pin / beachhead expansion strategy with real segmentation examples, useful for founders deciding which pin to knock over next.
