Isn't picking a tiny niche going to limit how big I can get?
It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the right to expand. Trying to be big on day one is how you stay small forever.
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🎧 Podcast
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The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the framework without reading the whole book. Lenny's is a trusted operator source.
Moore's beachhead idea is the definitive case for winning one narrow segment before you touch the broader market, which is precisely how you compete when big players already own the mainstream. He argues you pick a target segment big enough to matter but small enough to lead, then dominate it before expanding. In a crowded market that focus is not timidity, it is the only way a small team gets a foothold.
