Brand, Web & Presence

What are the basic on-page SEO things I must get right?

A starting point

Put your target keyword in the title tag, H1, URL, and naturally in the content; write a compelling meta description; make the page fast and mobile-friendly. Match the search intent, give people what they actually came for. Nail these fundamentals before worrying about anything advanced.

Go deeper

Read

📄 Article
Free Beginner

SEO Basics: Beginner's Guide to SEO Success

From Ahrefs by Joshua Hardwick (Ahrefs) 30 min read

Why we picked it

Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter.

  • The five pillars: keyword research, content, on-page, links, technical
  • Set up site structure, URLs and Search Console early
  • Track organic traffic and rankings to know what's working
Open ahrefs.com →
📄 Article
Free Intermediate

Keyword Research: The Beginner's Guide by Ahrefs

From Ahrefs by Sam Oh (Ahrefs) 25 min read

Why we picked it

The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative and practical.

  • Start from customer problems, then find real search terms
  • Prioritise low-competition, high-intent keywords first
  • Match search intent, give searchers what they came for
Open ahrefs.com →

People also ask

What is SEO and do I even need it as an early-stage startup? SEO is making your site show up when people search for what you solve, free, compounding traffic over time. It's worth it if your customers activel... Beginner 2 resources → How do I do keyword research to find what my customers search for? Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search ter... Intermediate 2 resources → How do I get started with content marketing without a big team? Write the handful of articles that answer the exact questions your best customers ask before buying, depth beats volume. Publish where your audienc... Beginner 2 resources → How long does SEO take to actually bring in traffic? Realistically months, often 6-12, before content ranks and traffic compounds, it's a long game with a big payoff, not a quick win. Set the foundati... Beginner 2 resources → How do I build content and an audience the Indian way, like the founders who do it well? India's sharpest founders build audiences by teaching in public, think Zerodha's Varsity or founder-led YouTube and LinkedIn. Pick one platform, sh... Intermediate 2 resources →