For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the recurring problems with a supporting quote for each, then check every quote against the source. Once research is a team habit, use a research repository: Dovetail is $4,800 a year for up to 5 users on Bronze, Looppanel's Pro plan is $49 a month or $540 a year for one researcher, and Condens starts at EUR 15 a month or EUR 165 a year. Whatever the tool, the method is thematic analysis: tag what each person said, group the tags into themes, and count how many people raised each theme before you act on it. The rule: a free AI notebook is enough until several people need to search the same body of research.
Part of User research on eChai Explore.
6 resources, 6 link-checked.
Google's free research notebook (formerly NotebookLM): load interview transcripts and ask questions answered with citations to your own sources.
From notebook.google by Google
Gemini Notebook on eChai Explore
Anthropic's own pricing page: Claude is free with limited use; Pro is $17 a month billed annually or $20 monthly.
From claude.com by Anthropic
Open claude.com →NN/g's step-by-step guide to thematic analysis: coding transcripts, grouping codes into themes, and the tools that help.
From nngroup.com by Nielsen Norman Group
Dovetail's own pricing page: Bronze is $4,800 a year for up to 5 users, with AI credits at 15 cents each; Gold has a 30-day free trial.
From dovetail.com by Dovetail
Open dovetail.com →Looppanel's own pricing page: Pro is $49 a month or $540 a year for one researcher; Team is $395 a month.
From looppanel.com by Looppanel
Open looppanel.com →Condens's own pricing page: Lite from EUR 15 a month or EUR 165 a year for one contributor, with a 15-day trial.
From condens.io by Condens
Open condens.io →How founders actually use AI for this, over in Market Research.
The same ground, over in Who you sell to, and why they care, our GTM track.
