Designli

Why we picked it If you cannot yet get your agency or freelancers to ship weekly, the usual reason is the work reaches them half-defined. This piece hands you a seven-section brief template written for founders who do not code: title, user context, what the user can do, testable success criteria, edge cases, visual references, and priority. It is the difference between a wish ("users can upload documents") and a spec a developer can build and you can verify without another meeting.

How to Write a Feature Brief: A Guide for Non-Technical SaaS Founders

From Designli by Keith Shields ~12 min read

• Lead every ticket with one sentence: [Feature name]: [what it does] so that [who benefits]. If you cannot write that sentence, the scope is not ready to hand over.
• Write success as "it is done when..." criteria you can check yourself, so acceptance is a tick-list, not a debate.
• Pair words with Figma links, Loom walkthroughs, and screenshots. Non-technical does not mean vague, it means you describe the what and the outcome, not the how.