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First Round Review Podcast (In Depth)

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🎧 Podcast

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A practical, listen-on-a-walk companion to Founding Sales where Kazanjy walks through the actual anatomy of a founder sales call. Perfect for the technical or first-time founder who freezes on the phone and needs a concrete structure.

Founders: Here's How to Get Your Sales Pitch in Ship-Shape

On First Round Review Podcast (In Depth) by Peter Kazanjy (host: First Round) ~60 min

Selling is a learnable skill; practice 'turbo rapport' to get comfortable with strangers
Structure a call as rapport, discovery, solution framing, then a clear close for the next step
Leading with discovery questions is consistently the most effective approach
Get narrow on your ICP first, then expand the motion once it is proven

Open review.firstround.com →

Answers I'm a technical founder and I hate selling, do I really have to do sales myself? Who do I actually sell to inside a big company, and how do I find the decision-maker? They want a free pilot, should I do it? As a technical or first-time founder, how do I actually run a good sales call? What are the biggest mistakes founders make trying to land their first customers that I should avoid? As a domain expert leaving my industry job, how do I turn my old network into first customers without seeming like I'm exploiting them? What should my very first sales pitch actually say, and how long should it be? How do I sell confidently when I am the founder and also the youngest or least experienced person in the room?

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