🎧 Podcast
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Beginner
Why we picked it Marc Lou built and launched more than ten products in a year, so nobody has more lived data on what launching over and over actually feels like. In this conversation he treats launching as a repeatable habit rather than a single terrifying moment, which takes the shame out of showing up again. A good starting point if you want proof that frequent launching is normal, not desperate.
Escape Rooms, Side Project Marketing, and Getting to Ramen Profitable with Marc Lou
On Indie Hackers Podcast (episode 272) by Courtland Allen and Channing Allen (with Marc Lou) About 52 minutes
- Frequent launching builds a marketing muscle: the more you do it, the less each one weighs on you.
- Most of what you ship will not stick, and that is the expected cost of launching often, not a personal failure.
- Sticking around and launching consistently is what compounds, so the second and tenth launches matter more than the first.