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RICE: Simple Prioritization for Product Managers

From Intercom Blog by Sean McBride ~12 min read

Why we picked it

The original, primary source where the RICE framework was introduced, cite this, not the SEO reposts. The clearest way to compare hard-to-compare feature ideas.

  • Score = (Reach x Impact x Confidence) / Effort.
  • Forces you to quantify confidence and expose low-confidence pet projects.
  • Comparable scores let you rank features objectively.
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