Everything from

jnd.org / Basic Books

1 resource from jnd.org / Basic Books we point founders to, and the questions each answers.

📖 Book
Paid Beginner

The Design of Everyday Things

From jnd.org / Basic Books by Don Norman ~350 pages

Why we picked it

The foundational text on human-centered design that every product person should read once. It rewires how you see every product, including your own.

  • Make affordances and signifiers obvious, users shouldn't guess.
  • Give clear, immediate feedback for every action.
  • Design out errors rather than blaming users ('human error' is usually design error).
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