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Jobs to be Done Radio

2 resources from Jobs to be Done Radio we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Intermediate

Why we picked it A transcript of a real switch interview so you can hear what a great customer conversation actually sounds like. Reading it shows how a skilled interviewer follows the timeline of a purchase and keeps digging without leading. Much more useful than abstract advice when you are learning to run these yourself.

The Jobs to be Done Mattress Interview

From Jobs to be Done Radio

See a real interview unfold instead of reading rules about one
Notice how the interviewer follows the timeline of the decision
Small 'why did you do that' probes uncover the real motivation

Open jobstobedone.org →

Answers What questions should I actually ask in a customer interview? How do I keep talking to users while I'm heads-down building? What are the questions that quietly ruin an interview by leading the person to the answer I want? How do I recruit and interview my competitor's customers without it getting weird or them shutting down?

🎧 Podcast

✓ Link checked Free Intermediate

Why we picked it Traynor explains how Intercom stopped sorting feedback by what was said and started sorting it by the job the customer was trying to get done. That reframe is exactly your fix, since the same job hides behind many differently worded requests. A good listen for why clustering by problem beats clustering by feature.

Des Traynor on Jobs-to-be-Done & Intercom

On Jobs-to-be-Done Radio by Des Traynor

Customers describe solutions, your job is to find the job behind them.
Different requests often map to one underlying job.
Understanding the job tells you which solution is yours to design.

Open jobstobedone.org →

Answers Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision?

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