We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 304 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

jtbd.info / alanklement.com

1 resource from jtbd.info / alanklement.com we point founders to, and the questions each answers.

📖 Book
✓ Link checked Free Intermediate

The most practitioner-friendly deep dive into JTBD, with interviews and case studies on applying it to real products. Free to read and written by a leading JTBD practitioner.

When Coffee and Kale Compete: Become great at making products people will buy

From jtbd.info / alanklement.com by Alan Klement ~230 pages

  • A job is the struggle to turn a current situation into a preferred one
  • Seemingly unrelated products (coffee vs kale) compete for the same job
  • Study switching moments, the push and pull that make people change
  • Attach value to what the product does for the customer, not to features
Open alanklement.com →
Answers How is JTBD different from features, personas, or user needs? How do I actually uncover the job my customers are hiring my product for? Who are my real competitors once I think in jobs to be done? How do I turn a job to be done into product and messaging decisions?
eChai Partner Brands