3 resources from nathanbarry.com we point founders to, and the questions each answers.
📖 Book
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Why we picked it
Written by the founder of ConvertKit, this book is squarely about the sequence your short answer describes: build an audience by teaching what you know, then launch a product into that warm following instead of a cold market. Barry is blunt that spending a year growing an audience that won't pay is the real risk, which is a useful gut check before you commit months to this.
Why we picked it
Barry documents, with real numbers, how he grew ConvertKit through direct outreach and relentless follow-up rather than a polished channel strategy. It's a rare essay that shows the unglamorous grind and the mistakes, which is more useful than the tidied-up version most people tell.
Why we picked it
Barry built ConvertKit's growth almost entirely on flywheels, content, community, and audience, rather than outbound, and this essay is his own breakdown of why that compounds while manual, one off effort does not. It is a useful contrast to cold email: instead of one email getting you one reply, a flywheel spins a little faster every time you turn it.
