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Udemy's cofounder explains, with real numbers, how they hand recruited supply when cold calls failed, even creating a course themselves to seed the platform. It is a specific, honest story of manufacturing one side by brute force before demand existed. Useful when you are stuck on how to get your first suppliers to say yes.
How Udemy Found Their First 1,000 Instructors
From The Hustle by Sam Parr ~15 min read
- The core marketplace challenge is marketing supply, not building product
- Seed supply creatively, even by making the first inventory yourself
- Manual recruiting is normal until the flywheel catches
