▶️ Video
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Intermediate
Jeff Jordan ran OpenTable and PayPal and invested in Airbnb and Instacart at a16z, so this conversation is dense with how marketplaces actually reach liquidity. He is direct about why most marketplaces die before both sides show up. Watch it to understand what you are steering toward once your hand matches work.
The Ultimate Guide to Two-Sided Marketplaces with Jeff Jordan
On YouTube (20VC) by Jeff Jordan and Harry Stebbings ~50 min watch
- Liquidity is the metric that decides if a marketplace lives
- Solve for the constrained side deliberately
- Geographic or category concentration beats thin national coverage
