▶️ Video
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Free
Intermediate
If you would rather watch than read, this is Lenny presenting the same marketplace research as a talk, condensed into the key decisions about which side to build first. It is a fast way to load the mental model before you start recruiting supply. Good background listening while you sketch your validation plan.
How to Kickstart and Scale a Marketplace Business (talk)
On YouTube (Lenny Rachitsky) by Lenny Rachitsky ~35 min watch
- A condensed video walkthrough of which side to build first
- Draws on how Airbnb, Uber, and Thumbtack actually launched
- Focus on liquidity in a narrow market before expanding
