First Customers (GTM)

How often should I be launching, is once a quarter too much?

A starting point

There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. Treat launching as a marketing muscle you exercise continuously, not a rare event you save up for.

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Watch

▶️ Video
Free Beginner

How to Launch (Again and Again)

On YC Startup Library by Kat Manalac (Y Combinator) ~25 min

Why we picked it

The definitive talk that reframes launching from a one-shot event into a repeatable tactic, exactly this category's thesis. YC partner Kat Manalac gives concrete relaunch strategies.

  • Launching is a continuous process, not a single moment you get one shot at.
  • Most first launches get ignored, that's normal, so relaunch repeatedly.
  • Relaunch around new features, audiences, milestones, and channels.
  • Use tactics like pre-orders and outreach to bloggers without big sponsorships.
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