A path

From idea to first customers

The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten.

  1. 1
    Finding & shaping ideas

    Find a problem worth years of your life.

    6 questions
  2. 2
    Validating your idea

    Get evidence before you write code.

    9 questions
  3. 3
    Talking to customers & user research

    Learn the truth without leading the witness.

    6 questions
  4. 4
    Getting your first 10 customers

    Do things that don't scale to get to ten.

    6 questions