Book · Book

Authority: Become an Expert, Build a Following, and Gain Financial Independence

Nathan Barry · nathanbarry.com Paid Beginner

Written by the founder of ConvertKit, this book is squarely about the sequence your short answer describes: build an audience by teaching what you know, then launch a product into that warm following instead of a cold market. Barry is blunt that spending a year growing an audience that won't pay is the real risk, which is a useful gut check before you commit months to this.

• Teaching what you're learning in public is a reliable way to build an audience before you have a product
• An audience built around a topic converts better than one built around vague personal branding
• Validate that your audience will actually pay before you sink a year into growing it