Article · ~15 min read

Defining, Measuring And Solving Product-Market Fit Puzzle For Startups

Inc42 Free Intermediate India

A grounded India-specific feature with hard-won lessons from BigBasket, Razorpay, BrowserStack and Instamojo on understanding the Indian market before building. Inc42 is the reference publication for the Indian startup ecosystem.

  • Think 'market-product fit', understand who and why before what and how
  • Founders fail by obsessing over the product and ignoring what the market wants
  • Iterate frequently and expect to fail on most attempts
  • Track active users and churn, not vanity metrics like downloads
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It answers 2 questions

  1. How do I run customer discovery as an Indian founder building for Indian users?
  2. How do I understand the competitive landscape for an Indian market specifically?

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