Book · ~80 pages

Don't Just Roll the Dice: A Usefully Short Guide to Software Pricing

Neil Davidson · Neil Davidson / Red Gate Software Free Beginner

A short, free book written by a bootstrapped software founder specifically for people who have never priced anything before and feel like they are guessing. It covers the psychology of pricing, including why a higher number can convert better, in plain language with real case studies instead of academic theory. Worth the hour it takes to read given it costs nothing.

• A higher price often increases perceived quality and can convert as well as a lower one.
• Pricing is a skill you improve through deliberate small experiments, not a one-time guess.
• The case studies show real founders raising prices with no drop in demand.