Article · ~10 min

Gartner Hype Cycle

Wikipedia Free Beginner

A short, neutral explainer of the pattern nearly every technology follows: a burst of inflated expectations, a trough of disappointment, then slow real adoption. Naming the pattern helps you locate where a trend actually sits instead of reacting to the peak of the noise. It is a simple lens you can apply to any hot technology, not just AI.

  • Peak excitement and real usefulness rarely arrive at the same time
  • Map where a trend sits before deciding how urgently to act
  • The trough of disillusionment is often where the real work begins
Open on en.wikipedia.org ↗

The question it answers

  1. As a non-technical founder, how do I evaluate a tech-heavy trend like AI without getting fooled by hype?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. Video · ~25 min How to Talk to Users Eric Migicovsky
  4. This is the canonical piece that put jobs to be done on the map, written by the people who coined it. It uses the famous... Harvard Business Review Article · ~20 min read Know Your Customers' Jobs to Be Done Clayton Christensen et al.
  5. Video · ~50 min How to Evaluate Startup Ideas Kevin Hale, Y Combinator
  6. Perez shows that real technological revolutions run on 50 year cycles with a predictable frenzy, a crash, and then a long... Goodreads Book · 224 pages Technological Revolutions and Financial Capital Carlota Perez
eChai Partner Brands The partnership →