Thread · ~10 min read

How do you "charge more" as an indie hacker?

Courtland Allen · Indie Hackers Free Beginner

A real thread of solo founders arguing through exactly your problem in the comments, including pushback from Indie Hackers founder Courtland Allen on when charging more actually works and when it does not. You get to see the objections a founder like you would raise, answered by other founders who have tried it, rather than one polished author's opinion. Useful as a reality check against the more confident essays on this list.

  • Fewer, higher-paying customers are often more sustainable than many low-paying ones.
  • Lack of competition supports higher pricing, but only if customers have no workaround available.
  • Real founders in the thread disagree on specifics, which is a useful check against overconfident pricing advice.

The question it answers

  1. How do I price my product when I am selling it myself and have no comparable competitors?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  3. Patrick Campbell built ProfitWell on pricing data from thousands of companies, and this is the single best free deep-dive on... lennysnewsletter.com Article · long-form guide Pricing Your SaaS Product Patrick Campbell (ProfitWell), via Lenny's Newsletter
  4. The most concrete guide to actually measuring what customers will pay, including survey methods and tier design. It turns... lennysnewsletter.com Article · long-form guide The Ultimate Guide to Willingness to Pay Lenny Rachitsky & Patrick Campbell
  5. Founders selling their own product almost always price too low, because they see every flaw in what they built and undercharge... Kalzumeus Essay · Long-form essay plus transcript, ~30 min read Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More Patrick McKenzie (patio11)
  6. Video Startup Pricing 101 Kevin Hale
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