Article · 25 min read

How to build a landing page (Startup Handbook)

Julian Shapiro · julian.com Free Intermediate

Julian Shapiro's deeply practical framework for landing pages, including the desire-minus-friction conversion model, a canonical growth resource.

  • Purchase rate = desire minus (labour plus confusion)
  • The hero header must be fully descriptive; visitors have short consideration spans
  • Show the product in action and test copy on both outsiders and insiders
Open on julian.com ↗

It answers 4 questions

  1. What should actually go on my startup's landing page?
  2. What are the rules of good marketing copy?
  3. Why isn't my landing page converting visitors into signups?
  4. How do I write a headline / value proposition that grabs attention?

Read with it

  1. The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every... Marketing Examples Article · 15 min read The step-by-step guide to landing pages that convert Harry Dry
  2. Harry Dry's core copywriting rules distilled with dozens of real examples, the fastest way to level up your writing from vague... Marketing Examples Article · 8 min read How to write copy that sells (three rules) Harry Dry
eChai Partner Brands The partnership →