Brand, Web & Presence

Why isn't my landing page converting visitors into signups?

A starting point

Usually the headline is vague, the value isn't visualisable, or there's too much friction between landing and acting. Julian Shapiro's formula: conversion = desire minus (labour plus confusion), so cut confusion, show the product in action, and make one obvious next step. Test the page on someone outside your bubble.

Go deeper

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📄 Article
Free Intermediate

How to build a landing page (Startup Handbook)

From julian.com by Julian Shapiro 25 min read

Why we picked it

Julian Shapiro's deeply practical framework for landing pages, including the desire-minus-friction conversion model, a canonical growth resource.

  • Purchase rate = desire minus (labour plus confusion)
  • The hero header must be fully descriptive; visitors have short consideration spans
  • Show the product in action and test copy on both outsiders and insiders
Open julian.com →
📄 Article
Free Beginner

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

Why we picked it

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
Open marketingexamples.com →

People also ask

What should actually go on my startup's landing page? Above the fold: a clear headline saying what you do, a subheadline saying how, a visual of the product, social proof, and one call-to-action. Below... Beginner 2 resources → How do I build a landing page fast without knowing how to code? Use Carrd for a dead-simple one-pager (launch in an afternoon for a few dollars) or Framer if you want something more designed and scalable. Don't ... Beginner 2 resources → How much should I spend on a website before I have customers? Almost nothing. A no-code one-pager and a domain is enough to look real and start collecting emails or bookings. Spend the money you saved on talki... Beginner 2 resources → Do I need a full multi-page website or is a single landing page enough? At the start, one focused landing page beats a sprawling multi-page site nobody reads. It forces you to say one thing clearly and gives you a singl... Beginner 2 resources → How do I make my site look trustworthy and professional on a tiny budget? Trust comes from clarity and proof, not gradients: consistent fonts, real logos of customers or press, testimonials with faces, and a fast-loading ... Beginner 2 resources → How do I write copy that explains what my product does clearly? Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ... Beginner 2 resources →