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How to Build Your First PR Campaign (Step-by-Step for Founders)

Visibility on Purpose · youtube.com Free Beginner

How to Build Your First PR Campaign (Step-by-Step for Founders)

A founder-focused walkthrough of planning a first PR campaign step by step.

  • Plan the story before contacting anyone.
  • Use it alongside YC's note on what counts as news.
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It answers 2 questions

  1. How do I write a press release for my business?
  2. How do I get press coverage for my startup?

Read with it

  1. Press is one of the easiest excuses to relaunch that founders under-use, and this guide teaches you to treat it as ongoing... Y Combinator (YC Startup Library) Article Getting press for your startup Y Combinator
  2. A November 2025 guide with a free template, by a writer of hundreds of releases, covering headline, dateline, lead, quotes,... blog.hubspot.com Template · Guide and template How to write a press release (template and examples) HubSpot
  3. A VC firm's guide to early-stage PR: finding your story, using data, working with reporters and knowing on and off the record. bvp.com Article · Guide PR fundamentals for early-stage founders Bessemer Venture Partners
  4. A guide to announcing a raise, including when to offer one reporter an exclusive and how embargoes work. techcrunch.com Article · Article How to announce a funding round TechCrunch
  5. A paid wire service that distributes press releases to Indian and global media and websites. prnewswire.com Tool · Product page PR Newswire India PR Newswire (Cision)
  6. A step-by-step guide to press release structure that suggests keeping a release to around 400 words. semrush.com Article · Guide How to Write a Press Release: A Step-By-Step Guide Semrush
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