Article · ~130 slides

Indus Valley Annual Report

Sajith Pai and team · Blume Ventures Free Intermediate India

A trend only matters against the real market you are selling into, and this annual report is the clearest sober picture of India's startup and consumer reality. It grounds you in who your customers actually are and what they can pay, which is the antidote to importing global hype wholesale. Read it to pressure-test whether a shiny trend fits the India you are building for.

  • Global trends land differently against India's real income and buyer segments
  • Ground a trend in your actual addressable customers, not a headline market
  • Data about your market beats excitement about a technology
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The question it answers

  1. As a non-technical founder, how do I evaluate a tech-heavy trend like AI without getting fooled by hype?

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