Video · 2 min

Jakob's Law of Internet User Experience (video)

Jakob Nielsen · Nielsen Norman Group Free Beginner

A two minute explanation of one of the most practical rules for founders: users spend nearly all their time on other apps, so they expect yours to work the same way. This is your best defense against a designer or founder who wants to be clever with novel navigation. Familiar is usually the right call.

  • Users bring habits from every other product they use
  • Novel patterns cost users effort they did not agree to spend
  • Follow conventions unless breaking them is clearly worth it
Open on nngroup.com ↗

It answers 3 questions

  1. What are the core UX principles every founder should know?
  2. What are the psychology 'laws' behind good UX?
  3. Should I just copy the UI patterns of apps my users already use, or does that make my product forgettable?

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  5. A crisp, visual reference of the psychology principles behind good UX, perfect for a founder who wants the 'why' without a... lawsofux.com Article · reference site Laws of UX Jon Yablonski
  6. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read Jakob's Law Jon Yablonski (principle by Jakob Nielsen)
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