Video · ~20 min

Kunal Shah on the Delta 4 Theory (TechSparks talk)

Kunal Shah · YouTube (YourStory TechSparks) Free Beginner India

Kunal Shah on the Delta 4 Theory (TechSparks talk)

This is Kunal Shah laying out the Delta 4 rule in his own words, the exact framework behind our short answer. You get the core test straight from the source: score your product against the status quo on a ten point scale, and only a gap of four or more creates irreversible switching. It is short, concrete, and built on Indian examples he studied firsthand.

  • A four point or larger efficiency gap is what makes a switch stick
  • Irreversible behaviour is the real signal of a great idea, not marginal preference
  • Big deltas create a brag worthy proposition that spreads by word of mouth
Watch on YouTube ↗

The question it answers

  1. What makes an Indian startup idea work when the market is so price-sensitive?

Read with it

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  4. Video · ~15 min Companies That Grow Without Ads (Delta-4 Theory) Kunal Shah (Founder, CRED)
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