Tool

Microsoft Clarity

Microsoft Free Beginner

If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You drop in one script and get session recordings plus heatmaps: where people click, where they scroll, where they get stuck and quietly leave. It is free forever with no traffic limits, so it fits a solo founder who wants signal without adding a weekly meeting to the calendar.

  • Session replays and heatmaps show real behavior, so you learn what confuses people without asking anyone anything.
  • Free forever with no traffic caps, GDPR and CCPA compliant, and it masks sensitive fields by default.
  • Best as your always-on passive layer: it tells you WHAT is happening, then you only reach out to the few users whose behavior you want to understand.
Open on clarity.microsoft.com ↗

It answers 2 questions

  1. How do I know if people are actually reading my landing page or bouncing in two seconds?
  2. As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  3. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. Rob Fitzpatrick is a self-described techie who taught himself to talk to customers, and his whole point is that good research... Indie Hackers Podcast · About 1 hour The Right Way to Talk to People About Your Business with Rob Fitzpatrick (Indie Hackers Podcast #154) Rob Fitzpatrick (host Courtland Allen)
  6. The thing that drains most founders is treating research as a big occasional project, so it always feels heavy. Teresa Torres... Product Talk Article · About a 10 minute read This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits Teresa Torres
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