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Analytics tools · checked 11 November 2026
Microsoft Clarity, free, for heatmaps and recordings; PostHog for product analytics; Google's Data Studio for a free dashboard of your numbers.
Clarity is free forever with no limit on traffic, and PostHog's free allowance renews every month with 1M events, so most startups pay nothing to start. Pick Mixpanel or Amplitude if your team lives in funnel and retention charts, and Power BI if it already works in Excel. Track three events (signed up, did the core action, came back) and read them every week before adding more.
The picksPrices as each maker's page states them
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1
Microsoft Clarity
Heatmaps and session recordings on almost any website
Free forever, with no limits on traffic Read from clarity.microsoft.com on 10 November 2026 Free forever, no limits on traffic -
2
PostHog
A software product that wants analytics, flags and tests in one
Free every month up to set limits (1M analytics events and more); then pay-as-you-go for usage above them Read from posthog.com on 10 November 2026 Free tier that renews every month, no credit card, not a trial -
3
Mixpanel
Your team lives in funnel and retention charts
Free forever up to 1M events a month; Growth starts at $0 and is priced by event volume; Enterprise on quote Read from mixpanel.com on 10 November 2026 Free forever: up to 1M events and 10K session replays a month, unlimited seats, no card -
4
Google Analytics
Where visitors came from, not what signed-in users do
Free Read from marketingplatform.google.com on 10 November 2026 -
5
Data Studio
A free live dashboard from Sheets, Analytics and Ads
Self-service Data Studio: no charge; Data Studio Pro $9 per user per project a month Read from cloud.google.com on 10 November 2026 Free: The self-service tier is at no cost
Compared Mixpanel vs PostHogPostHog vs Google AnalyticsMicrosoft Clarity vs Google AnalyticsMixpanel vs Google Analytics
Every question on it 6 answers
- Which heatmap tool should I use on my website? Starting Up
- Which product analytics tool should a startup use? Starting Up
- Which dashboard or KPI tool should a small business use? Starting Up
- How do I set up analytics and feedback in my MVP so I actually learn something, without over-engineering tracking? Starting Up
- How do I set up basic product analytics as a solo technical founder without drowning in dashboards? Starting Up
- What tools should I use to actually build cohort and LTV dashboards without hiring a data team? D2C
The readingMost used across these answers
- How to Use PostHog: Step-by-Step Guide for Product Analytics & Session Replay Watch · 6 answers
- Product analytics best practices Read · 2 answers
- How to create a tracking plan Read · 2 answers
- Event Tracking Strategy: What to Measure and Why Read
- The North Star Playbook & Choosing Your Growth Metrics Read
- The Mom Test Read
- Lean Analytics: Use Data to Build a Better Startup Faster Read
- Do Things That Don't Scale Read
- How to measure if users love your product using cohorts and revisit rates Read
- How Superhuman Built an Engine to Find Product/Market Fit Read
The terms
Key Performance IndicatorMarketing FunnelRetentionA/B TestingFeature Flag
