What should actually go on my startup's landing page?

The short answer

Above the fold: a clear headline saying what you do, a subheadline saying how, a visual of the product, social proof, and one call-to-action. Below: features tied to objections, more proof, an FAQ, and a repeat CTA. Clarity beats clever, a stranger should grunt back what you offer in five seconds.

Go deeper, your way

2 hand-picked resources, 2 link-checked. Pick how you want to dig in.

📄 Article

✓ Link checked Free Beginner

Why we picked it The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

Above the fold: title, subtitle, visual, social proof, CTA
Below the fold: features vs objections, proof, FAQ, second CTA, founder note
Clarity over cleverness, a caveman should grunt back what you offer

Open marketingexamples.com →

📄 Article

✓ Link checked Free Intermediate

Why we picked it Julian Shapiro's deeply practical framework for landing pages, including the desire-minus-friction conversion model, a canonical growth resource.

How to build a landing page (Startup Handbook)

From julian.com by Julian Shapiro 25 min read

Purchase rate = desire minus (labour plus confusion)
The hero header must be fully descriptive; visitors have short consideration spans
Show the product in action and test copy on both outsiders and insiders

Open julian.com →

Terms in this answer

Call to Action Landing Page

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