Podcast

Money and Opportunity in Bharat, with Nitin Agrawal (Navadhan Capital)

Nitin Agrawal and Shivani Kulkarni · Prime Venture Partners Podcast Free Intermediate India

Nitin Agrawal spent twenty years traveling every corner of rural and small-town India before building for it. He is concrete about how these markets actually work, why proximity matters, and where the real opportunities sit. If your customers are the small businesses of a smaller town, this is a grounded view of that terrain from someone who lived in it.

  • Small-town and rural India is a large, real market
  • Proximity and lived understanding drive these markets
  • Acquisition and operating costs run lower outside metros

The question it answers

  1. I'm building outside the big startup hubs and my 'market' is the small businesses in my own town. Is that a strength or a limit?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the... Lenny's Podcast / Lenny's Newsletter Podcast · ~75 min Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market Lenny Rachitsky & Geoffrey Moore
  5. A punchy, contrarian classic on building a lean, sane, profitable company from the founders of Basecamp. It's the antidote to... 37signals Book · ~288 pages Rework Jason Fried & David Heinemeier Hansson
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
eChai Partner Brands The partnership →