Article · ~10 min read

Pricing low-touch SaaS

Patrick McKenzie · Stripe Atlas Guides Free Beginner

A concise, practical guide written for founders setting SaaS pricing for the first time, with none of the consulting-firm jargon. It covers naming tiers, choosing a metric to charge on, and avoiding the common trap of copying a competitor's pricing page when you do not actually have a real competitor. Good as a checklist right before you build your own pricing page.

  • Choose a pricing metric, seats, usage, or outcomes, deliberately, since it shapes behavior more than the price level.
  • Vague tier names like Basic and Premium make buyers hesitate, so be specific about who each tier is for.
  • Simpler pricing pages convert better than clever ones.
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The question it answers

  1. How do I price my product when I am selling it myself and have no comparable competitors?

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