Article

Robinhood charges for speed, India gives it free: Nithin Kamath drops a brutal reality check

Nithin Kamath (via Business Today) · Business Today Free Beginner India

Kamath spells out a hard Indian truth: services that Americans pay a premium for, Indians expect for free, so the same feature earns money there and nothing here. It is a concrete reminder that willingness to pay is cultural and infrastructural, not just about product quality. Useful context for why your Indian free users resist paying.

  • The same feature can be paid abroad and expected free in India
  • Indian users often expect zero-cost as the default, not a discount
  • Where you cannot charge the consumer, find the party who will pay
Open on businesstoday.in ↗

The question it answers

  1. How do I validate demand in India when people love a free product but won't pay for it?

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