Template · quick setup

Sean Ellis Product-Market Fit Survey

Sean Ellis (framework) · LearningLoop Free Beginner

A ready to use version of the 40 percent very disappointed survey, so you can measure real attachment instead of guessing from hype. Send it to your active users and get a concrete read on demand. It is low effort and high signal.

  • Ask how users would feel if they could no longer use the product.
  • Only survey people who used the core product recently.
  • Below 40 percent very disappointed means keep working.

The question it answers

  1. What are the most common mistakes founders make when they try to build on a hot trend?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  6. The origin text for the modern MVP and validated-learning vocabulary every founder now uses. Read it for the mental model that... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
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