Book

Start Small, Stay Small

Rob Walling · Rob Walling (robwalling.com) Paid Intermediate

Walling's whole case is that a niche too small for big competitors is precisely where a focused founder has room to win. He is practical about validating demand before building and marketing to a defined audience. If your worry is that your market looks unglamorous, this book argues that is a feature, not a flaw.

• A niche too small for giants is your breathing room
• Validate demand before you build
• Marketing to a defined audience beats chasing everyone