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The Jobs to be Done Mattress Interview

Jobs to be Done Radio Free Intermediate

A transcript of a real switch interview so you can hear what a great customer conversation actually sounds like. Reading it shows how a skilled interviewer follows the timeline of a purchase and keeps digging without leading. Much more useful than abstract advice when you are learning to run these yourself.

• See a real interview unfold instead of reading rules about one
• Notice how the interviewer follows the timeline of the decision
• Small 'why did you do that' probes uncover the real motivation