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Van Westendorp for Pricing Research: A Survey Guide

Daniel Kyne · OpinionX Freemium Beginner

Before you touch live traffic, the cheapest way to read price sensitivity is to just ask people, and the Van Westendorp method is the four-question survey that does it. OpinionX is a real tool you can run this on for free, and this guide walks through each question and how to plot the answers into a price corridor. Treat the output as a direction to test, not a final number, then confirm it on real signups.

• Four short questions (too cheap, cheap, expensive, too expensive) map out an acceptable price range before you risk any live conversions.
• It is directional, not a revenue-maximizer, so use it to pick which higher price to actually A/B test.
• You can run it free in OpinionX, which makes it realistic for a founder building outside the big startup hubs with no research budget.