Which form builder should I use, and which are free?
Google Forms, if you only need answers in a spreadsheet: it is free and exports to Google Sheets. Tally is the stronger free form for anything a customer sees, with unlimited forms and submissions within fair use plus conditional logic, signatures and file uploads; Pro at $24 a month removes its branding and adds your own domain. Jotform suits forms that take payments or need many widgets, but its free Starter plan stops at 5 forms and 100 submissions a month and Bronze is $39 a month. Zoho Forms' free plan gives 3 forms and 500 submissions a month and fits a business already on Zoho. On a WordPress site, WPForms has a free Lite plugin and paid plans from $49.50 a year at the introductory price, with renewals at the full price. The rule: Tally or Google Forms until a form has to take money or match your brand exactly, then pay for the tool built for that job.
Tally's own pricing page. The free plan gives unlimited forms and submissions within fair use, with conditional logic, signatures, calculations and file uploads; Pro is $24 a month (two months off paid yearly) and Business $74 a month.
Google's page for Forms: surveys and quizzes with logic that shows questions based on earlier answers, automatic charts of responses, and export of raw data into Google Sheets.
Jotform's own plans. Starter is free with 5 active forms and 100 submissions a month and Jotform branding; Bronze is $39 a month ($408 a year) for 25 forms and 1,000 submissions; Silver $49; Gold $129.
Zoho Forms' plans. The forever free plan gives 1 user, 3 forms and 500 submissions a month; Basic lifts that to unlimited forms and 10,000 submissions a month.
The WordPress form plugin's plans. There is a free Lite version; Basic is $49.50 a year at the introductory price ($99 normally), Plus $99.50, Pro $199.50, and renewals are at full price.
Zapier's tested roundup from 15 September 2026: Google Forms as the 100% free pick, Jotform for templates, Typeform for conversational forms, Zoho Forms for approval flows and Tally for a doc-style builder.
