Pick your tools

Which survey tool should a small business use, and which are free?

Google Forms, for most small businesses: it is free, adds logic that skips questions that do not apply, and exports every response to Google Sheets. Tally is the better-looking free option, with unlimited forms and submissions within fair use; Pro at $24 a month removes its branding. Pick Typeform when the look of a conversational form matters more than cost, but Basic is 39 USD a month (28 billed yearly) for only 100 responses a month. SurveyMonkey is the research tool, priced in rupees in India: Team Advantage is ₹1,550 per user a month billed yearly for three or more users, and it can sell you respondents when you have no list. SurveySparrow's free plan (75 responses a quarter) suits quick NPS checks, and Microsoft Forms is the free choice for a team on Microsoft 365. The rule: start on Google Forms or Tally, and pay only when you need a response panel, your own branding or a team.

Part of Forms and surveys on eChai Explore.

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8 resources, 8 link-checked.

📄 Article
✓ Link checked Free Beginner

Zapier's hands-on roundup, updated 4 November 2026, comparing SurveyMonkey, Typeform, SurveySparrow and others by what each does best, such as SurveyMonkey for buying responses.

The 6 best survey apps in 2026

From zapier.com by Kiera Abbamonte, Zapier 13 min read

  • SurveyMonkey can sell you respondents when you have no list of your own.
  • Read the 'best for' line of each tool before comparing prices.
Open zapier.com →
📄 Article
✓ Link checked Free Beginner

Zapier's tested roundup from 15 September 2026: Google Forms as the 100% free pick, Jotform for templates, Typeform for conversational forms, Zoho Forms for approval flows and Tally for a doc-style builder.

The 11 best online form builder apps in 2026

From zapier.com by Kiera Abbamonte, Zapier 20 min read

  • Google Forms is listed as completely free.
  • Match the tool to the job: templates, conversational, approvals or doc-style.
Open zapier.com →
🛠️ Tool
✓ Link checked Free Beginner

Google's page for Forms: surveys and quizzes with logic that shows questions based on earlier answers, automatic charts of responses, and export of raw data into Google Sheets.

Google Forms

From workspace.google.com by Google

Google Forms on eChai Explore

  • Use the logic feature to skip questions that do not apply.
  • Send responses to Google Sheets when you need to sort or analyse them.
Open workspace.google.com →
🛠️ Tool
✓ Link checked Freemium Beginner

Tally's own pricing page. The free plan gives unlimited forms and submissions within fair use, with conditional logic, signatures, calculations and file uploads; Pro is $24 a month (two months off paid yearly) and Business $74 a month.

Tally pricing

From tally.so by Tally

Tally on eChai Explore

  • The free plan is enough for most surveys, waitlists and order forms.
  • Pay for Pro only to remove Tally branding or host forms on your own domain.
Open tally.so →
🛠️ Tool
✓ Link checked Freemium Beginner

Typeform's own plans. Basic is 39 USD a month, or 28 USD billed yearly, for 100 responses a month; Plus is 79 USD (56 yearly) for 1,000; Business 129 USD (91 yearly) for 10,000. The free plan has a small response limit.

Typeform pricing

From typeform.com by Typeform

Typeform on eChai Explore

  • Typeform charges by responses, so a survey that goes viral can push you up a plan.
  • Worth it when completion rate and look matter more than cost.
Open typeform.com →
🛠️ Tool
✓ Link checked India Paid Beginner

SurveyMonkey's pricing as shown in India, in rupees. Team Advantage is ₹1,550 per user a month billed yearly for three or more users, with 50,000 responses a year and ₹5 for each extra response; Team Premier is ₹3,800.

SurveyMonkey pricing (India)

From surveymonkey.com by SurveyMonkey

SurveyMonkey on eChai Explore

  • Team plans start at three users, so a solo founder should look at the individual plans.
  • Responses past the plan's limit are billed at ₹5 each.
Open surveymonkey.com →

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