Which survey tool should a small business use, and which are free?
Google Forms, for most small businesses: it is free, adds logic that skips questions that do not apply, and exports every response to Google Sheets. Tally is the better-looking free option, with unlimited forms and submissions within fair use; Pro at $24 a month removes its branding. Pick Typeform when the look of a conversational form matters more than cost, but Basic is 39 USD a month (28 billed yearly) for only 100 responses a month. SurveyMonkey is the research tool, priced in rupees in India: Team Advantage is ₹1,550 per user a month billed yearly for three or more users, and it can sell you respondents when you have no list. SurveySparrow's free plan (75 responses a quarter) suits quick NPS checks, and Microsoft Forms is the free choice for a team on Microsoft 365. The rule: start on Google Forms or Tally, and pay only when you need a response panel, your own branding or a team.
Zapier's hands-on roundup, updated 4 November 2026, comparing SurveyMonkey, Typeform, SurveySparrow and others by what each does best, such as SurveyMonkey for buying responses.
Zapier's tested roundup from 15 September 2026: Google Forms as the 100% free pick, Jotform for templates, Typeform for conversational forms, Zoho Forms for approval flows and Tally for a doc-style builder.
Google's page for Forms: surveys and quizzes with logic that shows questions based on earlier answers, automatic charts of responses, and export of raw data into Google Sheets.
Tally's own pricing page. The free plan gives unlimited forms and submissions within fair use, with conditional logic, signatures, calculations and file uploads; Pro is $24 a month (two months off paid yearly) and Business $74 a month.
Typeform's own plans. Basic is 39 USD a month, or 28 USD billed yearly, for 100 responses a month; Plus is 79 USD (56 yearly) for 1,000; Business 129 USD (91 yearly) for 10,000. The free plan has a small response limit.
SurveyMonkey's pricing as shown in India, in rupees. Team Advantage is ₹1,550 per user a month billed yearly for three or more users, with 50,000 responses a year and ₹5 for each extra response; Team Premier is ₹3,800.
SurveySparrow's plans for chat-style surveys, NPS and CSAT. The forever free plan allows 75 responses a quarter, 3 active surveys and 10 questions a survey; paid plans add a 14-day trial.