Is it worth setting up SEO on my landing page this early, or is that a waste of time pre-launch?
Deep SEO work is premature before you know your product resonates, so skip the keyword rabbit hole for now. But spend thirty minutes on the basics: a clear page title, a description, an OG image so it looks right when shared on WhatsApp and LinkedIn, and a readable URL. That last part matters more than rankings early on, because most of your traffic will come from you sharing the link directly.
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Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn, X, or Telegram, which is where a lot of early founder traffic actually starts. It is free, needs no login, and flags the missing og:image or og:title that make your link show up as a blank grey box. This is the one pre-launch SEO chore that pays off immediately, before Google has even indexed you.
Most SEO advice assumes you have a live product and months of runway, so it is useless the week before launch. This piece is written specifically for a pre-launch or waitlist page and scopes SEO down to what actually moves the needle that early: a real title tag, a clear H1, a plain meta description, and putting your conversion elements above the fold. Treat it as a starting point for deciding what to skip, not a checklist to complete in full.
