Brand, web & content

Do I need a full multi-page website or is a single landing page enough?

At the start, one focused landing page beats a sprawling multi-page site nobody reads. It forces you to say one thing clearly and gives you a single conversion goal to optimise. Add pages (pricing, blog, about) only when you genuinely have something to put on them.

Go deeper

2 resources, 2 link-checked.

🛠️ Tool
✓ Link checked Freemium Beginner

The fastest way to stand up a fake-door landing page. Build a one-page site in an afternoon, add an email capture, and measure whether anyone actually tries to sign up for what you are describing. Free to start, no code.

Carrd

From carrd.co

  • Launch a test page in an afternoon.
  • Capture emails to measure real intent.
  • No code and free to start.
Open carrd.com →
📄 Article
✓ Link checked Free Beginner

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
Open marketingexamples.com →

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The same ground, over in Own the story, our GTM track.

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