We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 329 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Do I need a full multi-page website or is a single landing page enough?

At the start, one focused landing page beats a sprawling multi-page site nobody reads. It forces you to say one thing clearly and gives you a single conversion goal to optimise. Add pages (pricing, blog, about) only when you genuinely have something to put on them.

Go deeper

2 resources, 2 link-checked.

🛠️ Tool
✓ Link checked Freemium Beginner

The fastest, cheapest way to ship a real, responsive one-page site or landing page today, free to start, a few dollars a year for Pro.

Carrd, simple one-page website builder

From carrd.co by AJ (Carrd) Tool

  • Launch a responsive single-page site in an afternoon with no code
  • Free tier covers up to 3 sites; Pro is a few dollars per year
  • Perfect for a pre-launch or validation landing page
Open carrd.co →
📄 Article
✓ Link checked Free Beginner

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
Open marketingexamples.com →

Terms in this answer

Landing Page

People also ask

What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → How do I make my site look trustworthy and professional on a tiny budget? 2 → What's the fastest way to write landing page copy when I'm not a copywriter? 3 →

Also in D2C

The same ground, over in Build your online store, our D2C track.

Which AI tool should I use to shoot clean product photos without renting a studio? 4 → Which Shopify theme should I pick for my store, and how much should I customize it? 3 →

Also in How Founders Use AI

How founders actually use AI for this, over in Content Creation.

Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →

Also in GTM

The same ground, over in Own the story, our GTM track.

What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? 3 → Should we create a new category or just say we are a better version of something that already exists? 5 →
eChai Partner Brands