Writco is a Multilingual Social Writing & Reader Rewarding Community-Driven Platform that Connects Readers & Writers around the Globe!
Here's the excerpts from eChai with Atul Purohit, Founder & CEO, Writco as part of our startup showcase series.
About the team
Atul Purohit (Founder & CEO), a renowned expert with a decade of experience in the book publishing industry. He own traditional book publishing house - Write India Publishers. With an impressive portfolio of over 1000+ published books, Atul' s passion and commitment to the literary world is evident.
Vicky Salunkhe (Co-founder & CTO) , a full stack developer with Top 1% on StackOverflow and a proven track record of success in the technology industry. His innovative thinking and drive for excellence have played a crucial role in shaping the direction of Writco and its technology solutions.
Eureka moment
Our journey at Writco has been filled with eureka moments that have left us with goosebumps. One such moment was when we acquired our first one lakh users in less than a year. It was a remarkable achievement that highlighted the impact and value of our product.
But that wasn't the only highlight of our year. In the very same year, Writco was recognized as the 'Best Personal Growth App of 2020' by Google Play. This was a proud moment for our team, as it validated the hard work and dedication that we put into developing our platform.
These moments have been a source of inspiration for us, driving us to continue pushing boundaries and achieving even greater success.
Business model
It's important to wait for a solid business model and revenue strategy before implementing any monetisation strategies. However, here are some potential ways to generate revenue for a literature-related platform:
1. Premium Subscriptions: Offer exclusive content and additional features to users who pay for a premium subscription. This could include early access to new releases, personalised book recommendations, and access to a community of readers.
2. In-App Currency: Allow users to purchase books and subscriptions using coins that they can add to their wallet. Users could also earn reward coins for completing certain actions on the platform, such as leaving reviews or recommending books to friends.
3. Licensing and Partnerships: Sell book rights for screen adaptation to movie or TV production companies. This could generate a significant amount of revenue, as well as increase the visibility and popularity of the original book.
4. Selling Products and Merchandise: Sell physical and digital products related to the books, such as e-books, diaries, t-shirts, frames, and gift articles. This could include both original content and branded merchandise.
5. Advertising & Sponsorship Deals: Offer sponsored content, display ads, workshops, and events to businesses that want to reach book lovers. This could include partnerships with publishers, authors, and other book-related organisations.
6. Affiliate Marketing & Consultancy Services: Offer book editing, publishing, and marketing services to authors and publishers. This could include affiliate marketing deals with other book-related businesses, as well as consultancy services to help authors and publishers promote their work.
Traction
We are thrilled to share that our platform has achieved impressive traction, boasting over 8,000 daily active users and 65,000 monthly active users. With a total user base of 220,000+ individuals, we take pride in the fact that all of our users have been acquired organically and without spending a penny on advertising, online or offline.
Our team's expertise in organic marketing has allowed us to grow steadily and consistently, with our users generating over 1.3 million pieces of content in the form of stories, poems, and quotes. And the icing on the cake? We've also been able to generate more than 1 million INR in revenue over the last 18 months through our first revenue model, a subscription-based service.
We are grateful for the trust and loyalty our users have placed in us, and we look forward to continuing to provide a platform that empowers creativity and authentic expression.
Community support
we understand the power of networking and the importance of learning from other startups and founders. We believe that by connecting with like-minded individuals and learning from their experiences, we can gain invaluable insights that will help us grow and succeed.
In addition to networking, we are also planning to raise a Seed Investment Round. The funding will enable us to scale our business faster, expand our reach globally, and build an even stronger community. We are confident that with the right support and resources, we can achieve our vision of creating a thriving community of passionate individuals who share a love of innovation and entrepreneurship.
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