Just watched this talk by Manoj Adwani at GDG Ahmedabad 2024 — and I have to say, it hit home.
At Brands.live, we’ve always believed in democratizing content creation, and Manoj’s message about visibility > features is such a crucial reminder for every founder. Especially in a country like India, where trust and relatability matter more than polish.
His point about “People don’t buy the best product. They buy the best-known product” is a mindset shift every builder needs to internalize.
The simplicity of his advice — use your phone, speak from the heart, show up consistently — is powerful. No fancy studio. No big budgets. Just real stories, told by real founders.
Also loved his breakdown of content pillars — for customers, investors, and talent. At Brands.live, we’re helping thousands of businesses across India do this every day in their own voice, in their own language. But yes — it has to start with the founder.
Grateful for talks like this that bring us back to the basics. Thank you, Manoj, for such an honest and actionable session. 🙌
We shortlisted around 25 names, looking for something meaningful and relevant. DICOT stood out—it’s short for Digital and Communication Technology, which reflects our core in industrial IoT.
But it also carries a deeper metaphor. A dicot is a seed that splits into two parts as it grows. It symbolizes potential, balance, and growth. I liked the idea of it growing into a mangrove—a resilient ecosystem that protects and nurtures its surroundings, stabilizes coastlines, and supports marine life. That’s the kind of impact I envision for our startup in the industrial landscape.
You can see the seed philosophy in our logo as well:
The eChai Effect - In Their Words
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri
Founder, Hearty Mart
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
