Your Startup Doesnโt Need PR. It Needs a Story.
- by: Kumar Manish
- 1 comment
๐๐ฉ๐ช๐ด ๐ฑ๐ฐ๐ด๐ต ๐ช๐ด a compilation of my LinkedIn articles (hyperlinked) I wrote ๐ช๐ฏ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ฎ๐ข๐ฏ๐บ ๐ค๐ข๐ญ๐ญ๐ด, ๐ช๐ฏ-๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ ๐ฎ๐ฆ๐ฆ๐ต๐ช๐ฏ๐จ๐ด ๐ข๐ฏ๐ฅ ๐ฎ๐ฆ๐ด๐ด๐ข๐จ๐ฆ๐ด ๐ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ฆ ๐ง๐ณ๐ฐ๐ฎ ๐ง๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด ๐ข๐ฏ๐ฅ ๐ง๐ณ๐ช๐ฆ๐ฏ๐ฅ๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ฉ๐ฐ๐ธ ๐ต๐ฐ ๐ข๐ฑ๐ฑ๐ณ๐ฐ๐ข๐ค๐ฉ ๐ฎ๐ฆ๐ฅ๐ช๐ข ๐ค๐ฐ๐ท๐ฆ๐ณ๐ข๐จ๐ฆ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต๐ง๐ถ๐ญ๐ญ๐บ. Hope this helps :)ย
Every founder wants visibility, but not everyone understands what makes media coverage meaningful and impactful. Letโs start with five grounding principles to help you build better narratives and relationships with the media:ย
- Do You Need Media Coverage Right Now? Sometimes, waiting is the smartest move. Focus on building substance first. Media is a megaphone โ make sure you have something truly worth amplifying.
2. Most Startups Canโt Afford PR โ And Thatโs Okay. You donโt need an expensive PR agency to get coverage. In fact, in the early days, your authenticity and clarity can go further than a press release drafted by someone who doesnโt live your story.
3. Where Is Your Audience โ Really? Before you shoot that email to your favourite publication, pause. Ask yourself โ who are you trying to reach, and where do they consume content? Your audience may not even be reading the outlet youโre targeting.
4. Before You Pitch to the Media, Build the Relationship. Media engagement is not just transactional. If you're only reaching out when you need coverage, you're doing it wrong. Invest time in following, understanding, and connecting with journalists who cover your space.
5. Pitch Stories, Not Announcements. Reporters are not notice boards. They want stories that are relevant, timely, and human. Lead with the why, not just the what.
Do Follow Kumar Manish ย for the next post in the series. Feel free to share your thoughts or feedback.