Your Startup Doesnโ€™t Need PR. It Needs a Story.

Your Startup Doesnโ€™t Need PR. It Needs a Story.
๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ฑ๐˜ฐ๐˜ด๐˜ต ๐˜ช๐˜ด a compilation of my LinkedIn articles (hyperlinked) I wrote ๐˜ช๐˜ฏ ๐˜ณ๐˜ฆ๐˜ด๐˜ฑ๐˜ฐ๐˜ฏ๐˜ด๐˜ฆ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ข๐˜ฏ๐˜บ ๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜ด, ๐˜ช๐˜ฏ-๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ฆ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ๐˜ด ๐˜ ๐˜ณ๐˜ฆ๐˜ค๐˜ฆ๐˜ช๐˜ท๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ง๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ฅ๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ต๐˜ฐ ๐˜ข๐˜ฑ๐˜ฑ๐˜ณ๐˜ฐ๐˜ข๐˜ค๐˜ฉ ๐˜ฎ๐˜ฆ๐˜ฅ๐˜ช๐˜ข ๐˜ค๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ข๐˜จ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ๐˜ต๐˜ง๐˜ถ๐˜ญ๐˜ญ๐˜บ. Hope this helps :)ย 

Every founder wants visibility, but not everyone understands what makes media coverage meaningful and impactful. Letโ€™s start with five grounding principles to help you build better narratives and relationships with the media:ย 

  1. Do You Need Media Coverage Right Now? Sometimes, waiting is the smartest move. Focus on building substance first. Media is a megaphone โ€” make sure you have something truly worth amplifying.

2. Most Startups Canโ€™t Afford PR โ€” And Thatโ€™s Okay. You donโ€™t need an expensive PR agency to get coverage. In fact, in the early days, your authenticity and clarity can go further than a press release drafted by someone who doesnโ€™t live your story.



3. Where Is Your Audience โ€“ Really? Before you shoot that email to your favourite publication, pause. Ask yourself โ€” who are you trying to reach, and where do they consume content? Your audience may not even be reading the outlet youโ€™re targeting.



4. Before You Pitch to the Media, Build the Relationship. Media engagement is not just transactional. If you're only reaching out when you need coverage, you're doing it wrong. Invest time in following, understanding, and connecting with journalists who cover your space.



5. Pitch Stories, Not Announcements. Reporters are not notice boards. They want stories that are relevant, timely, and human. Lead with the why, not just the what.



Do Follow Kumar Manish ย for the next post in the series. Feel free to share your thoughts or feedback.

More stories on eChai

The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - itโ€™s one of the best for the Indian ecosystem. Along the way, Iโ€™ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"At DevX.Work, weโ€™ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals โ€” many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community โ€” whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network โ€” it's a catalyst for real, collaborative growth. Weโ€™re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

IT Hardware
Sheth Info

Your go-to destination for branded and refurbished IT hardware

ERP
Biziverse

Powerful ERP and CRM software.

Healthcare
Redicine Medsol

Medical Device for enhancing patient medication adherence.

CoLiving
Draper Startup House

Living and working spaces for startup communities.

Customer Engagement Platform
Interakt

Transform your business with Whatsapp Business API.

Blockchain Development
Timechain Labs

Global blockchain development services.