I am Ashish, founder of SoCult - a creator-focused social media app that we are building. I am a grad of IIT Kharagpur 2020 batch and being an active participant in multiple communities throughout my life has been an important contributor to my personal growth. At SoCult, our focus is to create a platform where users socialize with individuals with similar interests, collaborate, and grow together. The most common way how humans socialize is through participating in social groups characterized by specific interests. While the existing social media platforms are focused on 1-1 communication and networking (works well if you are an influencer), our underlining thesis is that it is not how humans prefer to socialize.

With the motive to validate our thesis, SoCult is being built for users to create interest-based niche groups (clubs). To address the low usage and retention challenges faced by any group with time, the groups will be equipped with gamification features allowing users to unlock better features with more usage. To ensure higher app usage is leading to skill growth in the specific interest niche, a feature of the leaderboard will be introduced later. Leaderboard is an aggregate of rewards collected through valuable contributions to the group and participation in challenges hosted in the group.

I am looking forward to meeting individuals who have invested their time and efforts in marketing and creator economy and learning from their experiences while sharing a few learnings that I may have acquired so far.