Ashish Mehta - Marketing and GTM Strategy, SoCult

Ashish Mehta

Marketing and GTM Strategy, SoCult

I am Ashish, founder of SoCult - a creator-focused social media app that we are building. I am a grad of IIT Kharagpur 2020 batch and being an active participant in multiple communities throughout my life has been an important contributor to my personal growth. At SoCult, our focus is to create a platform where users socialize with individuals with similar interests, collaborate, and grow together. The most common way how humans socialize is through participating in social groups characterized by specific interests. While the existing social media platforms are focused on 1-1 communication and networking (works well if you are an influencer), our underlining thesis is that it is not how humans prefer to socialize.

With the motive to validate our thesis, SoCult is being built for users to create interest-based niche groups (clubs). To address the low usage and retention challenges faced by any group with time, the groups will be equipped with gamification features allowing users to unlock better features with more usage. To ensure higher app usage is leading to skill growth in the specific interest niche, a feature of the leaderboard will be introduced later. Leaderboard is an aggregate of rewards collected through valuable contributions to the group and participation in challenges hosted in the group.

I am looking forward to meeting individuals who have invested their time and efforts in marketing and creator economy and learning from their experiences while sharing a few learnings that I may have acquired so far.

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Founders and startup folks who joined past eChai startup events
Upcoming events in Bengaluru
Aug
02
Sat
eChai Women Founders Initiative in Bengaluru: August Edition
Bengaluru
UrbanVault 477 HSR Layout
6:00pm — 08:00pm
12 slots booked
BINDU SUNDHARAN - Founder - ScaleHatch Solutions (OPC) Pvt Ltd., E MOHIT KUMAR PATRO - Software Devloper Neuropixel Sophia Priyadarshini - Humans of Cyber Siya Garg - Software Engineer at Google Ruchika choudhary - Salesforce Developer Manvendra Kumar - Social media, Jupiter Sakshi Chandak - Founder, Stealth Startup Sakina Neemuchwala - Freelancer, previously working as a Lecturer Rahul kumar - Data scientist, swiggy Rahul kumar - Data scientist, swiggy Deepak Kumar - Process Lead at Bosch
Aug
02
Sat
Bengaluru Startup Meetup
Bengaluru
IKP EDEN
6:00pm — 08:00pm
6 slots booked
Avinash Pinto - Product Manager Pradyoth Reddy - Founder of AP ventures Puneet Chhabra - Student, Chandigarh University Fardeen khadri - Project Intern Ashritha B S - Atlantis interiors
Aug
02
Sat
Fundraising for Startups: Panel Conversation with Founders & Investors - Bengaluru Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
8 slots booked
Mansi Baheti - Community & Operations, Draper Startup House Rahul kumar - Data scientist, swiggy Koushik Goodur - Co-Founder and CEO Devashish Bose - Co Founder, munchytech ravi prathap - Founder, CSS EdTech Shubham Shahi - Co-Founder Steel Menu
Aug
03
Sun
eChai's Startup Open House in Bengaluru
Bengaluru
Draper Startup House Koramangala
11:00am — 01:00pm
8 slots booked
Senthamizh Selvan - Founder , VIKAS AI Rupinder Kumar - Senior Software Engineer, Blueyonder Sharique Nadim - Software Engineer at IDFC FIRST BANK Sakshi Chandak - Founder, Stealth Startup Puneet Chhabra - Student, Chandigarh University
Aug
30
Sat
eChai Startup Demo Day in Bengaluru: August Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
8 slots booked
Parimmal Modii - Founder Soma Sekher - Founder Afreed AJ - branch manager Xpressbees Anish RM - Investment analyst, GSF India Jade .N - User Experience Lead at Persistent systems E MOHIT KUMAR PATRO - Software Devloper Neuropixel Dhruv Singhal - Numerology Consultant Jameel parveen Thamarath - Public relation officer
Sep
06
Sat
eChai Women Founders Initiative in Bengaluru: September Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Sep
27
Sat
eChai Startup Demo Day in Bengaluru: September Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
1 slot booked
Rama K P - IBM
Oct
04
Sat
eChai Women Founders Initiative in Bengaluru: October Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Oct
25
Sat
eChai Startup Demo Day in Bengaluru: October Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
Nov
01
Sat
eChai Women Founders Initiative in Bengaluru: November Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
1 slot booked
Sophia Priyadarshini - Humans of Cyber
Nov
29
Sat
eChai Startup Demo Day in Bengaluru: November Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
Dec
06
Sat
eChai Women Founders Initiative in Bengaluru: December Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
1 slot booked
Clemency A.J - Legal associate - Krishna and Saurastri Associate LLP
Dec
27
Sat
eChai Startup Demo Day in Bengaluru: December Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
1 slot booked
Sophia Priyadarshini - Humans of Cyber
More stories on eChai

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles