Ashish Mehta - Marketing and GTM Strategy, SoCult

Ashish Mehta

Marketing and GTM Strategy, SoCult

I am Ashish, founder of SoCult - a creator-focused social media app that we are building. I am a grad of IIT Kharagpur 2020 batch and being an active participant in multiple communities throughout my life has been an important contributor to my personal growth. At SoCult, our focus is to create a platform where users socialize with individuals with similar interests, collaborate, and grow together. The most common way how humans socialize is through participating in social groups characterized by specific interests. While the existing social media platforms are focused on 1-1 communication and networking (works well if you are an influencer), our underlining thesis is that it is not how humans prefer to socialize.

With the motive to validate our thesis, SoCult is being built for users to create interest-based niche groups (clubs). To address the low usage and retention challenges faced by any group with time, the groups will be equipped with gamification features allowing users to unlock better features with more usage. To ensure higher app usage is leading to skill growth in the specific interest niche, a feature of the leaderboard will be introduced later. Leaderboard is an aggregate of rewards collected through valuable contributions to the group and participation in challenges hosted in the group.

I am looking forward to meeting individuals who have invested their time and efforts in marketing and creator economy and learning from their experiences while sharing a few learnings that I may have acquired so far.

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Founders and startup folks who joined past eChai startup events
Upcoming events in Bengaluru
Jul
12
Sat
Bengaluru Startup Meetup
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
13 slots booked
Mrinal Rai - Co Founder & CPO, Intugine venkat VR - Founder-ThinkCA Saumya Agrawal - Founder & CEO, TechDefenders Consulting Avni Agrawal - Software engineer, Mathworks Aakash Gorai - Software Engineer 1, JPMC SRINIVASA V - Operations manager Yogeshwaran Muralidharan - Managing Director, YM Automation Private Limited Prem Pamulaparthi - R & D Engineer ,sciencutsav educational pvt lmtd Anish Baheti - Train My Brain ivan uthup - Founder - Hemodos Pharmaceuticals Rohit Kumar Singh - AI Software Engineer @ Intel
Jul
12
Sat
Workplace Wellbeing & Culture Building: Conversations with Founders and People Leaders
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
11 slots booked
Penchala Tharun 🚀 - Founder, Wanderfly.in Ishita Kashyap - Marketer, Urban Vault Sriram P - OS HRS India Private Limited Mohammed Kamal - Business Development Manager Kush Prajapati - Founder, Redicine Medsol Harsha Bhurani - Founder, HummingBird Consulting Group Koumal Kalantry - Founder, Bignano Ventures Kumar Manish - Founder, Communicate Karo & UrbanVoices.in | Communication & Social Media Strategist Pankaj Bhimani - Founder, 58miles Vishal Narendra - Inventor, BounceOn Inc Anish Baheti - Train My Brain
Jul
13
Sun
eChai's Startup Open House in Bengaluru
Bengaluru
Draper Startup House Koramangala
11:00am — 01:00pm
4 slots booked
Soumya Ranjan - Ux Lead, CNB Swathi BKL - Founder Revanur it services and solutions opc pvt ltd Akash U N - AEH, Accenture
Jul
26
Sat
eChai Startup Demo Day in Bengaluru: July Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
28 slots booked
Aditya Salunkhe - Founder, Adiha.One shashank bhardwaj - Digital Marketing Manager, Algates Insurance Abhishek Jagatap AJ - Entrepreneur Amit Mohan - Founder & Product Manager, Expenses Manager Deepak Prabakar - Founder, Polama Sonam Nayak - Founder, Sapient & Savage Marketing Solutions Sarthak Gupta - Investment Banking Analyst, Wells Fargo Junaid Khan - Senior Sales Business Development Manager Soma Sekher - Founder Anirudh Madhava Rao Gopinath - Standard Chartered Bank Afreed AJ - branch manager Xpressbees Akshay Chikkodi - Butterfly Mayur Kasal - Kasalfarms Anish RM - Investment analyst, GSF India Pramod Patil - Brushtrek.com
Aug
02
Sat
eChai Women Founders Initiative in Bengaluru: August Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
2 slots booked
BINDU SUNDHARAN - Founder - ScaleHatch Solutions (OPC) Pvt Ltd.,
Aug
30
Sat
eChai Startup Demo Day in Bengaluru: August Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
4 slots booked
Parimmal Modii - Founder Soma Sekher - Founder Afreed AJ - branch manager Xpressbees Anish RM - Investment analyst, GSF India
Sep
06
Sat
eChai Women Founders Initiative in Bengaluru: September Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Sep
27
Sat
eChai Startup Demo Day in Bengaluru: September Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
Oct
04
Sat
eChai Women Founders Initiative in Bengaluru: October Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Oct
25
Sat
eChai Startup Demo Day in Bengaluru: October Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
Nov
01
Sat
eChai Women Founders Initiative in Bengaluru: November Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Nov
29
Sat
eChai Startup Demo Day in Bengaluru: November Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
Dec
06
Sat
eChai Women Founders Initiative in Bengaluru: December Edition
Bengaluru
Urban Vault Headquarters
6:00pm — 08:00pm
Dec
27
Sat
eChai Startup Demo Day in Bengaluru: December Edition
Bengaluru
Draper Startup House Koramangala
6:00pm — 08:00pm
More stories on eChai

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX

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