AYUSH DESAI (@ayush-desai)

AYUSH DESAI

Co-founder at Customerlab, CEO of HIntonn

Ayush Desai is an entrepreneur and strategist with expertise in customer experience and business growth. He co-founded CustomerLab, where he helps businesses transform customer journeys into measurable outcomes. His academic path includes a law degree from Nirma University, an AI-focused MBA in Spain, advanced executive training at HarvardX, and specialization in design thinking—a foundation that blends structured analysis, creativity, and global perspective.

Through Hintonn, his latest venture, Ayush is reimagining customer communication in the AI era. From voice cloning to intelligent engagement systems, Hintonn develops tools that allow businesses to scale while keeping customer connections authentic and meaningful.

Based in Ahmedabad with a global outlook, Ayush works with startups and enterprises to bridge strategy with emerging technology—designing solutions that are innovative, practical, and built to last.

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Upcoming events in Ahmedabad

Ahmedabad Startup Meetup

Happened on Sat, Feb 21 in Ahmedabad

Feb

26

Thu

eChai Startup Demo Day in Ahmedabad: February Edition

GVFL Ahmedabad

6:30pm — 08:30pm

Feb

28

Sat

Ahmedabad Startup Meetup

iHub Gujarat

6:00pm — 08:00pm

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."

Utpal Vaishnav

Founder @ Upsquare & House of Starts • Angel Investor + LP

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."

Shalin (Shawn) Parikh

Founder, MyCPE One

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."

Kush Prajapati

Founder, Redicine Medsol

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.