AYUSH DESAI (@ayush-desai)

AYUSH DESAI

Co-founder at Customerlab, CEO of HIntonn

Ayush Desai is an entrepreneur and strategist with expertise in customer experience and business growth. He co-founded CustomerLab, where he helps businesses transform customer journeys into measurable outcomes. His academic path includes a law degree from Nirma University, an AI-focused MBA in Spain, advanced executive training at HarvardX, and specialization in design thinking—a foundation that blends structured analysis, creativity, and global perspective.

Through Hintonn, his latest venture, Ayush is reimagining customer communication in the AI era. From voice cloning to intelligent engagement systems, Hintonn develops tools that allow businesses to scale while keeping customer connections authentic and meaningful.

Based in Ahmedabad with a global outlook, Ayush works with startups and enterprises to bridge strategy with emerging technology—designing solutions that are innovative, practical, and built to last.

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Upcoming events in Ahmedabad

Mar

12

Thu

The Founder-Led Content Playbook : Ahmedabad Edition

GVFL Ahmedabad

6:30pm — 08:30pm

Mar

13

Fri

Ahmedabad SME Conference

iHub Gujarat

6:00pm — 08:30pm

Mar

14

Sat

How Founders Use AI : Ahmedabad Edition

iHub Gujarat

6:00pm — 08:00pm

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."

Pankaj Bhimani

Founder, 58miles

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”

Rushabh Shah

Managing Partner - STIR Advisors

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Brands.live

Revolutionizing branding for Indian MSMEs/SMBs.