I’m Deepa Iyer — a founder, thinker, and changemaker who believes that wellness, comfort and sustainability can go hand in hand.My journey to founding Astercare didn’t start in a boardroom. It started with listening — to real stories of discomfort-discomfort that was silent, personal and often ignored. I saw how many people silently managed PMS pain, chafing, skin sensitivity, period-discomfort, or compromised hygiene — and how rarely these everyday problems were talked about. I realised that care and dignity in intimate hygiene deserve more empathy, more awareness, and better solutions.That realisation turned into a mission. With Astercare I set out to—Create a brand that addresses intimate hygiene, chafing, skin care, PMS relief and period care with heart and sensitivity.Build products that are functional and eco-conscious: products that respect bodies, respect comfort, and respect the planet.Normalise conversations around intimate care, PMS, chafing — break taboos, make care accessible, and provide relief that people feel proud to choose.Beyond business metrics, I value connection — with customers, community, collaborators. I want to be part of conversations that shift how we perceive intimate care, health, and body confidence.If you’re passionate about wellness, sustainability, D2C growth, social impact, or simply believe in honest conversations about intimate care — let’s connect. I’m always open to learning, collaborating and building meaningful change together.